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Thursday, August 13, 2009

What you can do as a Small Business Firm- get back to your Root Steps

This is part of a series of posts I wrote in October 2008 concerning the arrival of the Global Recession...


Root Step 1- Change your mindset- See the market situation as an opportunity from a fresher’s eye:

Leave your office for a moment and drive away to your favourite place. It could be a restaurant, a park, your bedroom, whatever. But just go away from your office and sit down in a place where you don’t have anyone to disturb you so you can think peacefully, and see the entire world system revolving around you, from a whole new perspective. Close your eyes and forget that you are the CEO or Manager or Director. Start imagining yourself as a fresh college graduate who wants to make his/her mark in the business world.

You’re fresh, the world is old and the events are new. What are you going to do now? How to start a new business? Which product would you like to invest in? Where are you going to find lenders? Which area do you have in mind? Do you think it would be wise to start an ice cream parlour just because you love ice cream? Or would you open a financial consultancy firm so you can sell your financial wisdom to the investors who are worried sick during this crisis time? Or perhaps you may want to start an agricultural farm because you know how the prices for vegetables are soaring each day and maybe you can be the person who sells it at subsidised rates thereby ensuring daily customers.

It’s your call. Which industry is booming now? Which is slumping? What do consumers want? Which product is required most at which area? You think about it and take the decision. There’s no point looking back and worrying now. But look back if you want to take something useful like the courage you had the first time when you stepped out to do something new, to take the venture into something which you never did and to take the risk when you knew that you were still inexperienced- a fresher. Start thinking like a fresher and you will be surprised at the fresh ideas that come into your mind.

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