Root Step 7- Formulate ‘Need of the hour’ Distribution Channels and Transport Routes:

This is part of a series of posts I wrote in October 2008 concerning the arrival of the Global Recession...


Root Step 7- Formulate ‘Need of the hour’ Distribution Channels and Transport Routes:


The statisticians and analysts should formulate the best distribution channels for your products to go out. The best channels are those where the demand is high or still maintaining the balanced mix. Don’t go anywhere near the demand diminishing areas unless you have a well prepared strategy for them. Once the distribution channels are fixed, the transportation routes must be coordinated in such a manner that the products reach their destinations with the least minimum cost. The Admin department can be reeled in for this purpose as they are the ones who always perform these kinds of tasks and so the transport routes are known to them just like the back of their mind.

Root Step 6- Select the Best Model:

This is part of a series of posts I wrote in October 2008 concerning the arrival of the Global Recession...


Root Step 6- Select the Best Model:


Come together with the Board, Managers and functional heads and discuss the pros and cons of each business model provided by the Strategic Management. At this point of time it won’t hurt to even invite key performers of your company and hear their opinions as well. If they feel that you are giving them equal importance as to the amount of hard work they put in, they may think twice before leaving you. That’s why they are the key and high performing employees of your company. Set practical examples for each of them and forecast on the sales and compare them one by one. Accordingly select the best model ensuring that majority of the forum has vouched for it.

Root Step 5- Prepare fresh Business Models based on your probing and findings:

This is part of a series of posts I wrote in October 2008 concerning the arrival of the Global Recession...


Root Step 5- Prepare fresh Business Models based on your probing and findings:


With the findings of the strategic management, you can now prepare some new and fresh business models. When I say new and fresh, what I mean is that your product can still be the same, but prepare models keeping in mind the present economic scenario. They should be tailor made to survive presently, so as to ensure that you will not worry anymore about your ‘once fully bloomed business not doing good anymore’ but you may accept it as though you are a fresher starting your first business all over again.

Root Step 4- Segregate the problematic areas to the Strategic Management:

This is part of a series of posts I wrote in October 2008 concerning the arrival of the Global Recession...


Root Step 4- Segregate the problematic areas to the Strategic Management:


Once the research is looked upon and the various issues and problems and probable solutions have been analysed, it can now be broken up based on the company’s portfolio and each division can be passed on to the respective Strategic Management heads who can take on from there. Each of them can be responsible for the division they work in. They can further probe into the problem concerning their department and come out with different ideas so as to solve the problems they are facing. Maybe there may not be a solution but at least strategies to minimise the issues can be found out. This is where they can use their experience and expertise to come out of the box with some really creative and innovative thinking to see that the ship sails smoothly during the raging storms and not abandoning it.

Root Step 3- Research & Analysis:

This is part of a series of posts I wrote in October 2008 concerning the arrival of the Global Recession...

Root Step 3- Research & Analysis:

Get your research team to conduct a detailed analysis of the entire country where you operate in. Research and find out which locations have the economic crisis hit hard, do the company have any operations in those areas, If so, or not, what may be the secondary reason as to why the products are not selling, find out also which areas the products are still doing good business, what category of people still use these products, what more do they expect at this point of time, how much cost is incurred in distributing the products to areas where demand has diminished, what is the transportation cost being incurred, and so on. This report can be submitted and discussed with all the key board members or working committee.