This is part of a series of posts I wrote in October 2008 concerning the arrival of the Global Recession...
Root Step 3- Research & Analysis:
Get your research team to conduct a detailed analysis of the entire country where you operate in. Research and find out which locations have the economic crisis hit hard, do the company have any operations in those areas, If so, or not, what may be the secondary reason as to why the products are not selling, find out also which areas the products are still doing good business, what category of people still use these products, what more do they expect at this point of time, how much cost is incurred in distributing the products to areas where demand has diminished, what is the transportation cost being incurred, and so on. This report can be submitted and discussed with all the key board members or working committee.
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