Root Step 7- Formulate ‘Need of the hour’ Distribution Channels and Transport Routes:

This is part of a series of posts I wrote in October 2008 concerning the arrival of the Global Recession...


Root Step 7- Formulate ‘Need of the hour’ Distribution Channels and Transport Routes:


The statisticians and analysts should formulate the best distribution channels for your products to go out. The best channels are those where the demand is high or still maintaining the balanced mix. Don’t go anywhere near the demand diminishing areas unless you have a well prepared strategy for them. Once the distribution channels are fixed, the transportation routes must be coordinated in such a manner that the products reach their destinations with the least minimum cost. The Admin department can be reeled in for this purpose as they are the ones who always perform these kinds of tasks and so the transport routes are known to them just like the back of their mind.