BMW and MINI BMW Group Ireland announces new pricing reductions
The Managing
Director of BMW Group Ireland, Mr. Paulo Alves has said: “The change in our
pricing is designed to make it even more compelling for customers to stay in BMW’s
Irish network and offset currency fluctuations. We are offering this decrease
at a time when the industry is faced with increasing prices due to VRT changes
announced in yesterday’s Budget and new EU legislation with WLTP (Worldwide
Harmonised Light Vehicle Test Procedure).
Announced
earlier this year, all BMW and MINI vehicles sold in Ireland are fully
compliant with the new WLTP test regime legislation which came into effect in
September. This is a further step in ensuring customers have easy access and
value when looking to buy a BMW or MINI model”.
BMW
Group Ireland has announced a price reduction across its BMW and MINI brands.
The average price reduction is 5.1 per cent, representing an average saving of
€3,296 on new BMW models. Meanwhile for MINI, the average reduction is -3.9% or
€850 across its range.
In
addition, MINI Ireland is announcing new simplified product offering for
customers across its entire range. The new MINI range now offers three styles
for each model; Classic, Sport and Exclusive. These changes are designed to
make it easier to order a MINI in five simple steps. While maintaining MINI’s
famous levels of customisation, two new functional optional packs will be
introduced; ‘Comfort Pack’ and the ‘Comfort Plus Pack’. These changes mean that
additional standard equipment will be featured on all new MINI models
including; interior ambient lighting, MINI logo projection from the driver
door, automatic headlights and rain sensors.
BMW
Ireland’s campaign for the 191 buying period will go live on Monday 15th
October with all information available on www.DiscoverBMW.ie. A sample of
popular models and new prices offered:
For more details visit www.press.bmwgroup.com
Press Contact from www.press.bmwgroup.com
Laura
Condron
Communications,
Sponsorship and Events Manager
Email:
laura.condron@bmw.ie
Phone
No. +353 86 047 7549
Picture of BMW 3 Series Saloon from www.press.bmwgroup.com
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